Airlines, hotels, department stores, coffee shops. Everyone has a customer loyalty card. Is your bingo hall getting in on the action? This session provides expertise on successful point-based reward systems. Learn how to assign value per point that doesn’t break the bank. Discuss instant wins and compare the merits of merchandise rewards versus perks and comps. Explore the importance of the data you collect and how to apply it to your marketing, customer service and programs.
Mary O’Neill, Ontario Lottery Corporation; Mike Imamura, Gametech
Bingo is gambling. Occasionally there will be a customer who has crossed the line from responsible play to problem gambling. It isn’t your job to provide treatment, but you do have a responsibility to ensure that people who recognize the problem know where to look for help. This presentation shows a new approach to teaching staff how to handle these situations without offending the customer in the process. Lorraine Grymala, Vice President, North American Training Institute
Rules, Regulations & Change
Every province has rules and regulations on prizeboards, game rules and other aspects of bingo. But the decline of bingo sales in all jurisdictions has forced governments to rethink the bingo regulatory environment. Progressive policymakers discuss their plans to reinvent bingo.
Elaine Hughston, British Columbia Lottery Corporation; Lynn Cassidy, Executive Director, Ontario Charitable Gaming Association; Peter McMahon, Executive Director, Regulatory Gaming Suppliers of Ontario UNITED STATES UPDATE
America is a patchwork of bingo regulations. How often have you seen an idea that would be an automatic success at your bingo, but the rules don’t allow it? It takes effort from everyone to change state bingo regulations. This seminar explores the overall landscape of bingo in America, with a special focus on what the Washington State Gaming Commission is doing to support its struggling charity bingos.
Nelson Rose, Professor of Law, Whittier Law School; Bob Berg, Deputy Director, Washington State Gambling Commission
BUILDING TRUST: FUNDAMENTALS OF BINGO PAPER AUDIT AND SECURITY
Players must trust your game. You must be able to trust your staff, and your regulators have to trust your operation. It all starts with proper audit controls using the series and card numbers on your bingo paper. If you have any uncertainty about the integrity of any aspect of your Ingatbola88 game, take in this session. Bob Fulton, Arrow Gaming International; Jim Hale, Volunteer Fire Company; Jim Story, All American Bingo
Indian Bingo Operations
INDIAN BINGO IN THE BOARDROOM
Indian Bingo operations are in a constant competition with their own tribal casino operations. What are the strategies and politics of competing with slots on the casino floor? Decisions about where to spend money for marketing, promotion, staff and facilities are often made based on the part of the gaming operation that produces the best bottom line. How does bingo capture its fair share of visitors, spending and resources within a tribal gaming operation?
Tim Davis, Bingo Operations Manager, Fort McDowell Bingo; Jerry Floyd, Cherokee Bingo Catoosa; Mike Rypkma Bingo Manager, Mystic Lake
SECRETS TO SUCCESS IN MARKETING INDIAN BINGO
Indians operate some of the most successful bingo operations in the world. It may be the games and prizes that they offer. It may be the result of exceptional management, marketing and promotions. In this seminar, managers from highly successful Indian bingos will present snapshots of their facilities and explain the key elements of their operations.
Ricci LeBrake, Manager Sycuan Indian Bingo; Jan Linkhart, Bingo Manager, Spirit Mountain; John MacClain, Assistant General Manager, Cherokee Bingo
BUILD IT AND WILL THEY COME?
Putting together a purpose built bingo entertainment center takes vision, experience and money. An in-depth look at North America’s newest state-of-the-art bingo hall from ground breaking to grand opening. See the special attention to detail in player comfort and functionality of operations.
Sue Barrick, World Wide Bingo Supplier; Reen Bigbey, Bingo Manager, Pechanga Resort & Casino; Dennis Sun Rhodes, Amerindian Architects; Stan Walt, Bingo Kelowna
BINGO AROUND THE WORLD
The game is alive and well and popping up in places you never imagined! England, Spain, Sweden, Italy, Venezuela, Australia, Switzerland. Facts and figures, photos and comments from operators around the globe. Join us for a narrated tour of bingo outside of North America.
Lou Hilford, Loudon Consulting; Elaine Hughston, British Columbia Lottery Corporation Bingo Division
Entertainment & Innovation
SPECIAL EVENTS CAN CHANGE YOUR IMAGE
Do non-bingo players people really think of bingo as an option when deciding where to spend discretionary entertainment dollars? Find out how to put your best foot forward by creating special events that will appeal to non-bingo players. Add fun promotions that add to your players’ enjoyment and help to move bingo up the list of things to do for non-bingo players.
Theresa Thom, Big Red Button Promotions
TAKING YOUR SHOW ON THE ROAD
Where do you look for new players? This seminar will show you a practical approach to searching for new customers. Learn about promotions that target non-bingo players and how to find promotions partners in your community. Then, after your marketing efforts have been a success, learn how to prepare for new player visits.
Dennis Conrad, Raving Consulting Company
REACHING A WIDER BINGO AUDIENCE THROUGH TV AND NEWSPAPER BINGO
The more opportunities that people have to play bingo, the better the odds of creating new bingo players. Using Television and Newspaper bingo games to raise the profile of bingo can contribute to the game’s resurgence in bingo halls. Has your charity or business considered using the local newspaper or cable station to deliver a game?
Allen Williston, B K Entertainment
BINGO AND THE WEB
The fastest growing segment of computer users is the same age as the typical bingo player. The world-wide-web could help to generate new bingo players by teaching people to play on-line. Many bingo operations use the web to deliver information, promotional calendars, contest entry forms, coupons, free games and even live bingo. Technology may offer an affordable opportunity to deliver information and promote your business!
Andrew Branscombe, Director of Sales, Dot Com Entertainment; Gian Perroni, Direct Edge Marketing; Susan Rumburg, Player Relations Manager, Tropical Bay Gaming
Programs, Prices & Customer Service
BUILDING CROWDS THROUGH YOUR PRIZES
Bingo Players respond to jackpots, bonus prizes and the chance to win big. Your marketing and advertising campaigns need a focus. This session will look at programming along with specific examples of insured games, promotions and methods of offering prizes that you can advertise to attract new players.
Bobby Brian, SCA Promotions; Sharon Smith, Creative Bingo Solutions
BETTER BINGO CALLERS
A good bingo caller has a mixture of talent, experience and training. The variety of games and technology involved in today’s bingo programs requires that callers are more capable than ever. A good session for managers responsible for teaching callers and floor workers.
Allen Dyck, Manager, Bingo Country; Theresa Thom, Big Red Button Promotions; Kathy Veltre, Manager, Boulder Station Bingo;
CUSTOMER SERVICE TRAINING
Bingo players spend a great deal of time as guests in our facilities. They pay attention to detail more closely than customers in any other business. Proper staffing levels and the efficiency and attitudes of your managers and floor staff may make the difference between gaining or losing customers. This session helps you take an honest look at how you prepare your staff to meet the challenge.
Larry Farrell, B K Entertainment; Greg Pollock, Arrow Gaming International
BUILDING A WINNING TEAM
Working in the gaming business is very demanding. Shift work, grumpy customers, long hours. Building a good team is critical in order for everyone to enjoy their jobs. As business owners and managers it is your job to recognize the contributions of your employees, to reward enthusiasm, and provide leadership by example.
Carol Reynolds, Vision Seminars
HOW TO DEAL WITH DIFFICULT PEOPLE
What makes some people able to work with all kinds of personalities so easily? How do you communicate in hot topics easily and successfully without conflicts and ill feelings? This session covers how people are different and how to bridge those differences. How to set up winning relationships – professionally and personally. The five tools that are a must in dealing with people are covered in a fun and enlightening way!